Success Story: Archers Butchers | Handtmann
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Success Story: Archers Butchers

6th December 2023
“I want to buy the correct machine, not just the cheapest; I’m sold on the Handtmann brand.” - James Archer, Archers Butchers.

Archers Butchers, Norwich

Established for more than 90 years as a third-generation, family-run business, Archers Butchers located in Norwich, is committed to continuing time-honoured butchery techniques and caters for both the traditional and changing tastes of its customers.

With Archer’s expert knowledge of the provenance, quality and cut of the products they sell, when seeking a new solution for their artisan sausage production, they chose to welcome Handtmann on board as their trusted partner.

Both Handtmann and Archer's are dedicated to maintaining a strong sense of family values within their businesses, which is rooted in their rich family history. Archer's takes pride in the relationships they have established with local farmers and suppliers, which is something that Handtmann also highly values.

State-of-the-art Technology for the Third Archers Generation.

Sausage manufacturing had doubled for the Archers Butchers team in recent times, and they were looking for a fast, reliable solution for the production of their artisan sausages. It was crucial for the customer to retain the artisan look and feel of their sausages and for their product to not be overworked on the machine.

Their existing solution was a piston filler and it was Handtmann’s task to prove within a test kitchen demonstration that a repeatable, artisan-style sausage, with the correct texture and appearance, could be achieved on a Handtmann Vacuum Filler.

James Archer wanted a solution that could be serviced quickly and efficiently, preferably by the manufacturer, and Handtmann’s reputable service department can do just that.

The Handtmann VF 608 Vacuum Filler

During a test kitchen demonstration, Handtmann proved that the Handtmann VF608 Vacuum Filler and HV414 Holding Device were the ideal combined solution to execute the perfect production of Archer’s coarser artisan sausage.

Handtmann showed that vacuum filling worked successfully over piston filling.

Exceeding Customer Expectation

With their new solution in place and production up and running, James Archer and the team are extremely satisfied with the output of the machine and have confidence in both the Handtmann equipment and support. They appreciate the quality of the product produced on the machine, the training given, and the ease of use.

"I want to buy the correct machine, not just the cheapest; I’m sold on the Handtmann brand." - James Archer, Archers Butchers

The solution provides a greater degree of efficiency, accuracy and speed, while minimising waste.

Fit for the Future

hLtd: What impact will the Handtmann VF 608 have on your production?

JA: "It will enable us to increase production without compromising the quality of the sausage, and the accuracy of the portioning will have a huge effect on profitability as well."

hLtd: How did you find the overall process of installation and training?

JA: "Excellent from start to finish. The installation was not the easiest due to access but it was made possible and on time, which was brilliant. The training was second to none."

hLtd: What are you most looking forward to in the future?

JA: "Knowing that if there are any issues with the machine they will be ironed out quickly and proficiently and I will have many years of service from the machine."

hLtd: Any final comments you would like to add?

JA: "Paul, Craig, Chris and the team involved in the initial testing, delivery and training were all personable and a credit to Handtmann."

Learn more about Archers Butchers.

Archers Sausages